MV Agusta, the storied Italian motorcycle brand, recently issued a statement addressing a swirl of rumors surrounding its future and its relationship with AG, a subsidiary of Pierer Mobility Group. These speculations, fueled by misinformation, have prompted MV Agusta to set the record straight, reaffirming its operational independence, robust performance, and unwavering commitment to its Italian roots.

The Rumors: KTM’s Divestment and MV Agusta’s Instability

Speculation about MV Agusta’s future largely stemmed from reports suggesting that KTM, which holds a controlling 50.1% stake in MV Agusta, might be divesting its shares due to its own financial woes and insolvency proceedings. Further allegations hinted at MV Agusta’s operational instability, citing unsold inventory and a purported shift of management and production responsibilities back to its headquarters in Varese, Italy.

In its response, MV Agusta firmly dismissed these claims, underscoring that all decisions, development, and operations have always been conducted in Varese. The statement emphasized that the company’s motorcycles are truly "Made in Italy," with every stage of production—from prototype to finished product—taking place in its Italian facilities.

Operational Independence and Continued Growth

Contrary to the notion that MV Agusta has been sidelined by KTM’s parent company, Pierer Mobility Group, the brand asserts that it operates independently of KTM’s challenges. MV Agusta’s financial and operational indicators suggest not only stability but significant growth. In 2024, the company sold 4,000 motorcycles, marking an impressive 116% year-over-year growth. By mid-year, MV Agusta had already matched its 2023 sales volume, and October alone brought as many test ride requests as the entire previous year.

These achievements starkly contrast KTM’s reported struggles, including a 27% loss in sales halfway through 2024. MV Agusta’s statement suggests that even in a worst-case scenario of KTM divesting its stake, the Italian brand is well-positioned to thrive independently.

Expanding Dealer Network and Spare Parts Operations

MV Agusta’s expansion efforts underline its strong market position. The company currently boasts a dealer network of 219 sales points and 41 service points, alongside 20 non-European importers. Plans are in place to grow this network to 250 dealers by the end of 2025. Recently, MV Agusta inaugurated new dealerships in Como, Italy, and Montpellier, France.

The company also reported record-breaking spare parts sales and a 99% availability rate for models produced in the last seven years. This robust performance ensures that customers worldwide can access parts and services seamlessly.

Addressing Inventory Concerns

While MV Agusta’s statement does not detail the extent of unsold inventory, it highlights its ability to manage demand effectively. A prime example is the limited-edition Superveloce 1000 Serie Oro, of which only 20 out of 500 units remain unsold despite its premium €70,700 price tag. Additionally, MV Agusta’s global distribution is bolstered by strategically located logistics hubs in Austria, the United States, Japan, and Australia.

The Partnership with KTM: A Timeline

MV Agusta’s partnership with Pierer Mobility began in 2022, allowing the Italian manufacturer to leverage KTM’s extensive North American distribution network. By late 2022, KTM acquired a 25.1% stake in MV Agusta, which increased to 50.1% by March 2024. However, the timing of KTM’s financial troubles—including customer relations issues linked to camshaft failures—meant that MV Agusta remained relatively insulated from these challenges.

Looking Ahead: Innovation and New Models

MV Agusta’s focus on innovation and growth remains undeterred. The company introduced nine new models in 2024 and is actively developing a next-generation lineup described as “completely new and innovative.” While details remain under wraps, these efforts reflect MV Agusta’s commitment to pushing the boundaries of motorcycle design and engineering.

A Legacy of Independence

The statement concludes with reassurance that MV Agusta’s operations in Varese, Italy, remain unchanged. The brand’s history—which includes past ownership by entities like Cagiva Group, Harley-Davidson, and Mercedes—demonstrates its resilience and ability to retain its distinctive identity. As MV Agusta continues to expand and innovate, it remains a beacon of premium Italian craftsmanship in the global motorcycle industry.

MV Agusta’s candid response to recent rumors highlights its operational strength, independence, and vision for the future. While KTM’s challenges may cast a shadow, the iconic Italian brand’s trajectory suggests a bright and self-sustaining future. For motorcycle enthusiasts and stakeholders alike, MV Agusta’s enduring commitment to excellence and innovation is a testament to its legacy and promise.